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| ====== Using Omnidex: Customer Lists and Database Marketing ====== | ====== Using Omnidex: Customer Lists and Database Marketing ====== | ||
| - | Businesses need to know their customers. That involves collecting and studying data about them, analyzing their purchasing habits, and promoting to them directly. Omnidex is frequently used by companies with large customer lists or marketing databases. | + | Businesses need to know their customers. That involves collecting and studying data about them, analyzing their purchasing habits and promoting to them directly. Omnidex is frequently used by companies with large customer lists or marketing databases. |
| * **Know your customers** - Omnidex helps businesses analyze their customers by quickly aggregating the data based on complex criteria. | * **Know your customers** - Omnidex helps businesses analyze their customers by quickly aggregating the data based on complex criteria. | ||
| - | * **Communicate to your customers** - Omnidex helps businesses market their products and services by allowing high-speed searches with complex criteria so that promotions target the right customers. | + | * **Find who you are looking for** - Whether you are searching for an individual or a large audience, the key is finding the right people. Omnidex uses fuzzy searches and high-speed indexes to help you find who you are looking for. |
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| - | * **Leverage your marketing data** - A whole industry of businesses gather data about people and allow users to marketing to those people. These businesses need powerful search capabilities in their website so that customers can quickly locate their target audience. | + | |
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| - | * **Reduce your costs** - Some businesses receive their data as a raw data file from another source, such as a credit rating agency. Our customers love to use Omnidex to index the raw data file directly, rather than importing millions of rows into a relational database. | + | |
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| + | * **See the counts "real-time"** - Counts inform us. Searching a database is always more productive if we can see the counts as we go. Omnidex's ActiveCounts feature allows you to see counts at each step of the search. | ||
| + | * **Make your website perform** - Websites that allow online searches of their database need very high performance or they lose the attention of the user. Omnidex speeds the searches in your database so that users quickly locate what they are looking for. | ||
| + | * **Reduce your operating costs** - Many businesses receive data in raw data files from other sources. Use Omnidex to index and search the raw data directly, rather than importing millions of rows into a relational database. | ||
| + | * **Billion-record databases ... no problem** - Omnidex specializes in very large databases, including databases with billions of rows. | ||
| + | Omnidex specializes in fast and flexible searches with complex criteria. Whether you are looking for specific records, or aggregating larges amounts of data, Omnidex provides the performance that you need. | ||
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