Using Omnidex: Customer Lists and Database Marketing

Omnidex is frequently used by companies with large customer lists or marketing databases. Here is how customers use Omnidex:

• Mailing to your customers - Businesses need to market to their customers, and Omnidex allows the business to quickly isolate the target customers, even based on complex criteria.

• Database marketing - A whole industry of businesses gather data about people and support customers in marketing to those people. These businesses need powerful search capabilities in their website so that customers can quickly locate their target audience. Some businesses receive their data as a raw data file from another source, such as a credit rating agency. Our customers love to use Omnidex to index the raw data file directly, rather than importing millions of rows into a relational database.