Using Omnidex: Customer Lists and Database Marketing

Businesses need to know their customers. That involves collecting and studying data about them, analyzing their purchasing habits and promoting to them directly. Omnidex is frequently used by companies with large customer lists or marketing databases.

• Know your customers - Omnidex helps businesses analyze their customers by quickly aggregating the data based on complex criteria.

• Communicate to your customers - Omnidex helps businesses market their products and services by quickly finding the right customers based on complex criteria.

• Leverage your marketing data - A whole industry of businesses gather data about people and allow users to marketing to those people. These businesses need powerful search capabilities in their website so that customers can quickly locate their target audience.

• Reduce your costs - Some businesses receive their data as a raw data file from another source, such as a credit rating agency. Our customers love to use Omnidex to index the raw data file directly, rather than importing millions of rows into a relational database.