Using Omnidex: Customer Lists and Database Marketing

Businesses need to know their customers. That involves collecting and studying data about them, analyzing their purchasing habits and promoting to them directly. Omnidex is frequently used by companies with large customer lists or marketing databases.

• Know your customers - Omnidex helps businesses analyze their customers by quickly aggregating the data based on complex criteria.

• Find who you are looking for - Whether you are searching for an individual or a large audience, the key is finding the right people. Omnidex uses fuzzy searches and high-speed indexes to help you find who you are looking for.

• See counts as part of your search - Counts inform us. Searching a database is always more productive if we can see the counts as we go. Omnidex's ActiveCounts feature allows you to see counts at each step of the search.

• Add performance to your website - A whole industry of businesses gather data about people and allow users to market to those people. Omnidex adds performance and flexibility to your website so that users can quickly locate their target audience.

• Reduce your operating costs - Many businesses receive data in raw data files from other sources. Use Omnidex to index and search the raw data directly, rather than importing millions of rows into a relational database.

Omnidex specializes in fast searches with complex criteria. Whether you are looking for specific records, or aggregating larges amounts of data, Omnidex indexing makes it faster.