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| People do not think like databases. Databases are highly structured, and they follow rigid rules. People simply ask questions that they want answered, and they don't always follow the rules when they ask their questions. Databases record their data very precisely, and they expect queries to be precise as well. People do not always ask precise questions. | People do not think like databases. Databases are highly structured, and they follow rigid rules. People simply ask questions that they want answered, and they don't always follow the rules when they ask their questions. Databases record their data very precisely, and they expect queries to be precise as well. People do not always ask precise questions. | ||
| - | Imagine asking a question of an Internet search engine, such as Google or Bing. You give your best guess at criteria and the search engine interprets it for you. It compensates for spelling errors, plurals and verb tenses. It translates acronyms and honors well-known synonyms. It generally finds what you want, and it can even suggest, "Did you mean ...?". | + | Imagine asking a question of an Internet search engine, such as Google, Yahoo or Bing. You give your best guess at criteria and the search engine interprets it for you. It compensates for spelling errors, plurals and verb tenses. It translates acronyms and honors well-known synonyms. It generally finds what you want, and it can even suggest, "Did you mean ...?". |
| People appreciate how Internet search engines think more like a person. They don't have to be an expert searching the web, and they don't have to understand the structure and details of a web page. They just need to know how to ask a question. | People appreciate how Internet search engines think more like a person. They don't have to be an expert searching the web, and they don't have to understand the structure and details of a web page. They just need to know how to ask a question. | ||
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| PowerSearch lets you choose the best flexibilities for each column. PowerSearch even allows you to create custom synonym lists that are designed specifically for your data. As a database administrator, you can design the flexibility that you want in your database. In the end, you can help your users find what they are looking for. | PowerSearch lets you choose the best flexibilities for each column. PowerSearch even allows you to create custom synonym lists that are designed specifically for your data. As a database administrator, you can design the flexibility that you want in your database. In the end, you can help your users find what they are looking for. | ||
| - | Take a look at an [[admin:indexing:powersearch:example|example]] of PowerSearch, or even try a quick [[appendix:demo:powersearch|demo]]. As you continue this section, you will learn how to add PowerSearch into your application. | + | Take a look at an [[admin:indexing:powersearch:example|example]] of PowerSearch. As you continue this section, you will learn how to add PowerSearch into your application. |
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